A little about the purpose...
My purpose with Growth Analytics is to create a growth marketing blog designed to help organizations optimize their marketing and sales operations through data-driven strategies and operational excellence.
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In today’s competitive landscape, sustainable growth requires more than just creative campaigns. It demands a clear understanding of where value lies — and how to unlock it through analytics, martech automation, and aligned execution. This blog focuses on practical frameworks and proven strategies that help drive measurable business impact.
About Me
Daniyal Farooqi
Editor, Growth Analytics
Problem solver and Growth Hacker by trait with a passion for Business transformation through Analytics!
Expert in...
01
ECommerce merchandising & strategy...
Using Salesforce/Shopify to set up products, pricing, inventory, promotions with a clear goal to increase Digital Market share and customer adoption of online Channels.
02
Marketing and Customer Analytics...
With a goal to segment customers and target personalized content for better digital conversion rates and LTV. Expert in Marketing Mix Models (Product assortment x Pricing x Promotions x Placement).
03
Digital Marketing channel strategy and execution...
End to end set up of paid/organic display and search campaigns, and optimizing RoAS. SEO and PPC marketing expert, and extensive experience in Google Ads, Amazon AMS, Vendor Central.
04
Customer operations/ Workforce management...
to create a productive, customer oriented staff with an aim to improve brand perception in the market.